In the vibrant heart of Lagos, I had the unique opportunity to design the brand identity for Essence by the Grid, and the results were even more captivating than I imagined. Our vision was to create a space that nurtured connection and joyful experiences for loved ones, and the design became the heart of that vision. Stepping into the restaurant, a warm and inviting ambiance envelops you. The color palette, inspired by lush greenery (often associated with life and renewal), is laced with touches of luxury, echoing the fresh, high-quality ingredients in the dishes. The playful yet elegant logo, hinting at the culinary delights within, serves as a welcoming symbol. Every detail, from the color choices and logo reflecting local stories to the unique tableware, whispers tales of shared laughter and cherished moments. Seeing Essence by the Grid transform into a haven for happy memories was incredibly rewarding. It transcended mere aesthetics; it was about weaving a narrative that resonated with people, creating a space where laughter echoes and bonds deepen. Witnessing the restaurant climb to the top 10 on the "nice time with loved ones" list in Lagos mainland filled me with immense pride. It solidified the power of design to shape experiences and connect people on a deeper level.

I led designer for the visual branding of the 2023 edition, I poured my heart and soul into creating an experience that resonated with over 5,000 attendees. Walking into the venue, you were instantly immersed in the world we built. From the vibrant color palette and dynamic logo to the immersive signage and interactive installations, every element weaved together a powerful narrative. It wasn't just about aesthetics; it was about capturing the essence of the event, its values, and its energy. Seeing participants engage with the visuals, snapping photos, and sharing their experiences online filled me with immense satisfaction. The success of the visual branding went beyond aesthetics; it fostered a sense of community and belonging, leaving a lasting impression on everyone who attended. It was truly a privilege to be a part of something so impactful